theory8labs
All open roles

Paid Media Planner

MediaRemote (US) / Hybrid optionalFull-time$65,000 – $85,000Posted Aug 12, 2026

Overview

You will build media plans across Meta, TikTok, YouTube, and programmatic partners, run the campaigns, and tell clients what the numbers actually mean. You will work with strategists, creatives, and analysts every day.

What you will do

  • Build channel mixes, flighting, and budgets from client objectives.
  • Set up, traffic, and QA campaigns; monitor pacing and performance daily.
  • Turn reporting into recommendations that change what we do next.
  • Manage vendor relationships and keep rate cards current.

What you bring

  • 2+ years hands-on in paid social and/or programmatic platforms.
  • Comfortable in spreadsheets and with the basics of attribution.
  • Clear communicator who can explain a CPM to anyone.
  • Platform certifications are a plus.