theory8labs
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Demand Generation Manager

MarketingRemote (US)Full-time$100,000 – $135,000Posted Nov 5, 2026

Overview

You will own the plan and budget for pipeline created by marketing. The role is fully remote within the US, managed through HubSpot or Marketo, ad platforms, and attribution reports reviewed with sales each week.

What you will do

  • Plan and run multi-channel programs against a pipeline target.
  • Manage paid budgets on Google Ads and LinkedIn.
  • Build nurture programs with marketing operations.
  • Report cost per opportunity and pipeline by channel.

What you bring

  • 4+ years in demand generation for B2B SaaS.
  • Direct experience managing paid search and paid social budgets.
  • Fluent with HubSpot or Marketo and a CRM.
  • Clear understanding of attribution and its limits.